Binance Introduces Tokenized Stocks for Salesforce and Hims & Hers Health
The leading global cryptocurrency exchange has expanded its lineup of tokenized securities, adding two prominent companies: Salesforce, the cloud-based CRM software leader, and Hims & Hers Health, a direct-to-consumer telehealth and wellness brand. These assets will be available for trading as bStocks.
Trading Launch and Promotional Offer
Starting at 20:00 (UTC+8) on September 9, the CRMB/USDT and HIMSB/USDT spot trading pairs will go live on Binance. To mark the launch, the platform is offering a zero maker fee promotion for these pairs, valid until 23:59 (UTC) on September 30. Traders who place limit orders that add liquidity to the order book will not be charged any fees during this period.
Integrated Trading Features
Concurrently, Binance will enable support for spot algorithmic trading bots and rebalancing bots for these new assets, catering to users who employ automated strategies. Furthermore, within one hour of the spot trading launch, the "Binance Convert" feature will be activated, allowing users to swap major assets like BTC and USDT for these bStocks without any conversion fees.
Seamless Asset Conversion
Users who hold the underlying shares of Salesforce or Hims & Hers Health can directly convert them into the corresponding CRMB or HIMSB tokens on a 1:1 basis. This conversion service is provided free of charge, offering a bridge for traditional equity holdings to enter the crypto trading ecosystem. Withdrawal services for CRMB and HIMSB will be enabled at 21:00 (UTC+8) on September 9.
This addition reinforces Binance's commitment to broadening access to traditional financial assets through tokenization, providing investors with diversified exposure and leveraging the efficiency of crypto markets.