A New Era of Ecosystem Incentives Begins on Binance Wallet
At the start of 2026, Binance Wallet launches a groundbreaking user engagement initiative centered on Unitas (UP), introducing a dual-phase campaign that blends task-based rewards with early access opportunities. This strategic move aims to fuel community growth and strengthen ecosystem participation in the evolving Web3 landscape.
Complete Challenges, Claim Your Share of 30 Million UP Tokens
The first phase, launching on January 12, 2026 at 18:00, invites users to earn rewards by completing a series of in-app tasks. A total of 30 million UP tokens will be distributed based on user contributions, with activities ranging from wallet interactions to on-chain actions designed to encourage genuine engagement.
- Start Date: January 12, 2026, 18:00
- Total Rewards: 30,000,000 UP
- How to Join: Complete tasks within Binance Wallet
- Distribution: Pro-rata based on performance
Early Access Token Event with BNB Allocation
Following the incentive round, a token generation event (TGE) will offer qualified users priority participation through a fair, oversubscription model. Each eligible participant can commit up to 3 BNB, with full details to be released in the coming days. This structure ensures broad accessibility while rewarding early adopters.
By combining gamified challenges with investment access, Binance Wallet reinforces its role as a gateway to next-gen blockchain ecosystems, setting a new benchmark for user-centric project launches.