Industry Competition Heats Up as Negative Campaigns Take Center Stage
In a recent social media response to an article discussing global power shifts, Binance founder CZ highlighted unusual trends in competitive tactics observed over the past year, noting that while he doesn't often view matters through an East-West lens, the competitive landscape has indeed seen some abnormal developments.
CZ revealed that multiple Western rivals engaged in coordinated media smearing campaigns last year to shape public perception against Binance. This trend expanded in the current year, with certain Chinese platforms adopting similar adversarial strategies through targeted advertising initiatives.
Professional Rivalry Favored Over Divisive Tactics
While acknowledging competition as inevitable, CZ emphasized that most industry players in the Asia-Pacific region have maintained professional conduct that benefits sector development. He particularly noted community fragmentation as a key obstacle to cryptocurrency price appreciation.
- Last Year: Western platforms led negative campaigns
- This Year: Chinese platforms joined smear tactics
- Recommendation: Focus on product development over malicious campaigns
Concluding his remarks, CZ advocated for redirecting resources from adversarial marketing toward product and technological innovation, suggesting this approach better serves both individual platforms and the industry's collective progress.