The Real Barrier for Companies Holding Bitcoin
Simon Gerovich, CEO of Metaplanet, recently shared his insights on social media, pointing out that whether a company holds Bitcoin is not about the strength of belief in the asset, but about whether the company can withstand years of market misunderstanding.
Bitcoin's Marginal Role in Corporate Decision-Making
He emphasized that Bitcoin is not even a formal topic of discussion in most boardrooms. It's not rejected after debate—it's simply never brought up for discussion in the first place.
Why the Few Dare to Hold Bitcoin
The management teams that seriously consider adding Bitcoin to their balance sheets have already crossed a threshold that most others never approach: the willingness to hold through years of misunderstanding and skepticism from the broader market.
- Market misunderstanding of Bitcoin continues
- Companies need strong conviction and patience
- Only a handful of firms have taken real action