Platform Overhaul: Cutting Off Incentives for Fake Engagement
X's product lead and Solana advisor Nikita Bier recently revealed that the platform has largely eliminated profit-driven spam operations linked to coordinated groups on external messaging apps. Previously, nearly half of reply spam stemmed from organized efforts to game the revenue-sharing system through artificial engagement loops.
Rewards Now Tied to Genuine Visibility
The updated model shifts incentives: creators earn only when their content reaches users' home timelines and achieves real impressions. This change ensures payouts reflect authentic reach, not inflated metrics, effectively dismantling automated schemes designed to exploit the old system.
A Strategic Push for Quality Content
- Two major spam vectors have been neutralized this week
- Payouts now based on verified views from premium users’ feeds
- Ongoing efforts to close remaining loopholes
This strategic update marks a turning point in platform integrity, aligning monetization with meaningful user experience and setting a new standard for creator economy platforms.