Gold Emerges as Top Safe-Haven Asset
Louise Street, Senior Market Analyst at the World Gold Association, noted that 2025 saw a sharp rise in global gold demand, with prices hitting record highs. As economic and geopolitical risks have become the norm, consumers and investors have increasingly turned to gold as a store of value.
Diverse Sectors Supporting Demand
Investment in gold stood out as a key trend throughout the year, with investors rushing to allocate gold through various channels. Despite the high prices, jewelry demand only dipped slightly, indicating sustained consumer interest. Meanwhile, central banks worldwide have also been actively adding gold to their reserves, further supporting overall demand.
Outlook: Gold's Momentum to Continue
As 2026 unfolds, economic and geopolitical uncertainties remain pronounced. Gold's role as a safe-haven asset continues to shine, with strong demand expected to persist. Early this year, prices surpassed $5,000 per ounce for the first time, reaffirming gold's value as a hedge against global instability.