Revolutionizing Content Monetization: Crypto Payments Go Native

A new era for creator monetization is unfolding. Tether, the leading stablecoin issuer, has partnered with video platform Rumble to integrate a non-custodial crypto wallet directly into the user experience, enabling frictionless, borderless transactions.

The wallet will natively support Tether (USDT), Tether Gold (XAUt), and Bitcoin (BTC), allowing viewers to instantly reward creators while watching content—turning passive audiences into active supporters with a single click.

Eliminating Middlemen, Empowering Creators

  • Transactions occur on-chain, bypassing ad networks and traditional payment processors
  • Creators receive global support without gatekeepers or geographic restrictions
  • Real-time settlements enhance financial autonomy and transparency

By embedding payments directly into the video interface, Rumble is redefining how value flows in digital content. This move reduces dependency on centralized intermediaries, offering creators greater control over their earnings and fostering a more sustainable, decentralized ecosystem.