Xiaohongshu Launches Crackdown on Financial Accounts
Xiaohongshu, a leading social media platform in China, has recently initiated a significant cleanup operation targeting verified professional accounts in the financial sector. This campaign focuses on standardizing finance-related content and fostering a safer online community.
Stringent Verification: Licensed Institutions Only
Under the platform's updated policy, financial professional account verification is now exclusively available to institutions possessing valid licenses issued by relevant national regulatory authorities. Xiaohongshu mandates that the display name and profile information of a verified account must precisely align with the actual business scope of the authenticated entity. Any attempts to obtain verification through false or misleading information are strictly prohibited.
Immediate Results: Over 1,500 Accounts Removed
The action has yielded swift results. Within the first week of the campaign, more than 1,500 non-compliant financial professional accounts were penalized and removed. This move effectively curbs illicit financial promotion and the spread of misinformation.
Building Long-Term Safeguards
Xiaohongshu emphasizes that this governance effort is part of an ongoing commitment. The platform plans to reinforce its oversight through multi-layered measures:
- Enhanced Verification: Strengthening the validation process and criteria for corporate accounts to ensure the authenticity of applying entities from the start.
- Routine Monitoring: Implementing continuous inspection of existing financial accounts on the platform to promptly identify and address violations.
- Dynamic Enforcement: Establishing a rapid response mechanism to penalize verified违规 accounts with measures including verification revocation, feature restrictions, or permanent bans.